California could soon become the first state in American history to ban fur, Now This reports.
In February, Los Angeles became the largest city in the United States to ban the sale of fur. If passed, the newly proposed bill, called AB 44, would see the selling of fur products becoming illegal statewide.
Speaking to Now This, Wayne Hsiung of Direct Action Everywhere, an international grassroots network of animal rights activists, said “As an undercover investigator, I’ve seen hundreds of animals stuffed into cages, and sent off to slaughter for their skin,” adding that AB 44 could help “end the abuses.”
In response to demands for better animal welfare, the fur industry has made attempts to improve its practices.
“They’ve told lawmakers they’ve changed their ways, and that their new FurMark program would create ‘standards of excellence’ and ethical treatment that would be unprecedented in global commerce,’” Hsiung explained. “There’s no way to rip the skin off an animal that’s even remotely humane.”
Millions of people back the new bill including vegan musician Moby.
As awareness of animal cruelty in the industry grows, more people and businesses are boycotting the animal product.
Luxury fashion label Chanel said it would stop using fur and exotic animal skins in its pieces and eventually work existing animal-based products out of distribution. Coach made a similar commitment. The company’s chief executive Joshua Schulman explained that phasing out fur from its designs was something its employees and customers wanted. “We’re doing it because we believe it’s the right thing to do,” Schulman added.
Gucci, Diane Von Furstenberg, Versace, and Burberry have made similar pledges. “Modern luxury means being socially and environmentally responsible,” said Burberry’s chief executive Marco Gobbetti about the change.
Governments are also taking note. The UK parliament is considering a national ban on fur after a petition with more than 400,000 signatures was taken to its door. Celebrities like Queen guitarist Brian May, actor Ricky Gervais, and model Twiggy lent their support, urging for a “Fur Free Britain.”
Public support is important to California’s AB 44 bill, too, according to Hsiung. “With grassroots support from people like you, we will win,” he said. “And after we win, mark my words: We’re gonna #MakeFurHistory across the globe.”