As the world’s leading fashion brands – Versace, Armani, Gucci, Chanel, and
dozens more – go fur-free, California has an opportunity to join them.

Please support AB 44. Read on to learn more.

Photo by Jo-Anne McArthur/We Animals


Every year, more than 100 million animals are raised and killed for their fur. On fur factory farms, wild animals spend their entire lives in cramped cages, deprived of the ability to engage in natural behaviors—only to be crudely killed, often by electrocution or gassing.

The stress from living in a tiny cage often leads to self-mutilation, fighting, and infected wounds. Animal protection organizations have documented animals being skinned alive by the fur industry.

In the wild, animals are caught in crippling leg-hold traps for days without food or water. These archaic traps are indiscriminate, often maiming and killing non-target animals, like endangered species and pets.


The future is Fur-Free.

Consumers’ growing concern for animal welfare is causing top fashion brands, cities and countries to move away from animal fur once and for all. Designers recognize that humane alternatives exist, and consumers are increasingly choosing cruelty-free options. Just this past year, Chanel, Coach, Burberry, Versace, Donna Karan, Diane Von Furstenberg, and InStyle magazine joined Gucci, Michael Kors and Armani in announcing fur-free policies. Los Angeles and San Francisco joined Berkeley, West Hollywood and São Paulo by banning fur sales. Internationally, Norway and Belgium joined the Netherlands, United Kingdom and Austria in banning fur production, while India has banned fur imports.

In addition to being extremely cruel, the fur industry wreaks havoc on the environment. On fur factory farms, waste runoff from animals pollutes the soil and waterways, and the tanning and dying process uses toxic chemicals, like chromium and formaldehyde, to prevent the skin from decaying.

Fur bans are helping to create a more sustainable and cruelty-free future.

Photo by Jo-Anne McArthur/We Animals

California can make history.

California is often regarded as the most progressive state in our nation.  The Humane Society of the United States recently ranked California as the most humane state in 2018 after passing the strongest farm animal protection law in the world and enacting a law that bans the sale of cosmetics tested on animals.

With the introduction of AB 44, California is again poised to make history. AB 44 would make it unlawful to sell, give, or manufacture a new fur product in the state. If passed, California will be the first state in the country to ban the cruel and unnecessary fur trade within its borders.

Read the full language of AB 44 here.

Get Involved

AB 44 was recently introduced in the California legislature. In the upcoming months we’ll need your help to help pass this historic law.

Fur-Free Companies

Gucci CEO Marco Bizzarri

“Do you think using furs today is still modern? I don’t think it’s still modern and that’s the reason why we decided not to do that. It’s a little bit outdated… Creativity can jump in many different directions instead of using furs.”

Michael Kors

“Due to technological advances in fabrications, we now have the ability to create a luxe aesthetic using non-animal fur.”


“Technological progress made over the years allows us to have valid alternatives at our disposal that render the use of cruel practices unnecessary as regards animals. Pursuing the positive process undertaken long ago, my company is now taking a major step ahead, reflecting our attention to the critical issues of protecting and caring for the environment and animals.”

Calvin Klein

“The fact [is] that the fur segment of our business simply did not fit with our corporate philosophy any longer.”

  • Gucci
  • Diane von Furstenberg*
  • Burberry
  • Versace
  • TJ Maxx
  • Bottega Veneta
  • Donna Karan/DKNY
  • Michael Kors
  • Yoox Net-A-Porter Group
  • Burlington
  • Jimmy Choo
  • Timberland
  • The North Face
  • Hugo Boss*
  • Armani
  • Kenneth Cole
  • Stella McCartney*
  • Tommy Hilfiger
  • Ralph Lauren
  • Calvin Klein
  •  Patagonia*
  • Chanel
  • Coach
  • Columbia Sportswear
  • FarFetch
  • St. John Knits
  • Furla
  • Maison Margiela
  • Givenchy
  • InStyle Magazine*
  • Guess
  • Intermix
  • GAP
  • Lacoste
  • ASOS
  • Topshop
  • H&M*
  • Zara*
  • J. Crew
  • Vivienne Westwood
  • 3.1 Phillip Lim*
  • and many more
*companies that have endorsed AB 44




Humane Society of the United States (Sponsor)
Animal Hope and Wellness Foundation (Sponsor)
Animal Legal Defense Fund
Anti-Fur Society/Fur Free Society
Animal Rescue and Protection League
Born Free USA
Compassionate Cities
Direct Action Everywhere
East Bay Animal PAC
Factory Farming Awareness Coalition
Four Paws
Fur Free Society
Fur Free Alliance
Humane Society Veterinary Medical Association
In Defense of Animals
International Anti-Fur Coalition
Marin Humane Society
People for the Ethical Treatment of Animals
Project Coyote
Rescue + Freedom Project
Save Movement
Social Compassion in Legislation